When people ask AI which finance app to trust, do they hear your name?
See when your app or payment product is recommended, who is suggested instead, and whether AI answers describe your fees, limits and licensing correctly.
Example answer
Prompt: What’s the cheapest way to send money from the UK to Turkey?
For UK to Turkey transfers, these services are often the cheapest:
- Kestrel Pay mid-market rate and a low flat fee. [1]
- Orbit Transfer fast delivery to Turkish bank accounts. [2]
- Your app competitive rates, but a minimum amount. [3]Named 3rd, after two competitors
- Lumen Money cash pickup option, higher fees. [2]
Sources:[1] transfer-comparison.example[2] fintech-reviews.example[3] yourapp.example (your site)
- Mentioned
- Yes, 3rd of 4
- Recommended first
- Kestrel Pay
- Your citations
- 1 of 3 sources
Illustrative example. Brands and sources are fictional.
What your buyers ask AI
Example prompts. You choose the ones MentionSight tracks.
Research
- How do buy now, pay later services work?
- What is the safest way to pay online?
Compare
- Which payment provider has the lowest fees for a small online store?
- What’s the best app for sending money abroad?
Decide
- Is [your app] regulated and safe to use?
- What are [your app]’s transfer limits?
Where the answers come from
Types of sources AI answers can draw on in this category.
- Comparison sites
- Fee and exchange-rate tables, “best app” lists.
- App store reviews
- Ratings and complaints about onboarding, limits and support.
- Tech and finance news
- Funding, launches, licences and incidents.
- Developer communities
- For payment products: integration questions and documentation.
- Your pricing, security and licensing pages
- Fees, limits and regulatory status, when they are clear and current.
What AI can get wrong
Wrong fees and limits
Pricing changes fast in fintech. Old fees or limits in an answer can lose you a customer at the last step.
Licensing described incorrectly
Whether you are licensed, and by whom, is a trust question AI answers can get wrong.
Confused with someone else’s incident
A breach or outage at a similarly named company can bleed into how answers describe you.
What to track
Personas
People sending money abroad
Rates, fees, delivery speed.
Online merchants
Payment fees, payouts, integrations.
Freelancers paid in foreign currency
Multi-currency accounts, conversion costs.
Developers
APIs, documentation, sandbox access.
- Competitors
- Other fintechs offering the same product, and the banks you compete with for it.
- Markets
- Each country or corridor you serve. “Cheapest way to send money” depends on where from and where to.
Questions
- Can we track B2B payment products as well as consumer apps?
- Yes. Prompts can target merchants and developers as well as consumers, grouped by product or persona.
- Do AI answers describe our licensing correctly?
- MentionSight shows exactly what the answers say and which sources they cite, so your team can catch wrong or outdated regulatory claims.
- Can we track transfer corridors separately?
- Yes. Prompts run country by country, so you can see how each corridor or market answers the same question.
- Will this lower our acquisition costs?
- MentionSight shows where you appear in AI answers and what shapes them. It doesn’t guarantee an outcome; it tells your team where to focus.
Try it with your own prompts.
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